Analytics

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Interpret your Compass chart, part 1

Learn how to derive insights from Compass, and track user retention

Engagement Matrix: see how users feel about your product

Assess the overall level of engagement of features in your product

Choose the right measurement

Choose the most appropriate way to measure and display the results of your event segmentation analysis

A/B testing in a Funnel Analysis chart

View your Funnel Analysis charts in terms of either improvement over baseline or statistical significance

Interpret your Impact Analysis chart

Effectively and appropriately use causal inference to interpret your Impact Analysis

Understand the paths users take, and why they convert

Analyze conversions between the key transition points in your product

Interpret your Personas chart

Interpret your cluster cards and identify and name your personas

Build a retention analysis

Understand the purpose of the Retention Analysis chart and familiarize yourself with its interface

Interpret your revenue analysis

Identify the strengths and weaknesses of your approach to new-user monetization

Interpret your stickiness analysis

Draw conclusions about user behavior from your Stickiness chart

Interpret your Compass chart, part 2: Correlation and cohorts

Create a cohort from your Compass chart results

Interpret your Engagement Matrix

Interpret the results of your Engagement Matrix chart

Build a funnel analysis

Build your funnel analysis following Amplitude's best practices

Impact Analysis: How engagement changes user behavior

Understand the benefits of an Impact Analysis chart

Understand and use the Journeys visualizations

Learn the difference between the three different Journey visualizations

The Personas chart: Find your product's user personas

Build a cluster analysis of your product's users

How the Retention Analysis chart calculates retention

Understand how Amplitude calculates retention for different cohorts

The Revenue LTV chart: Track how well you're monetizing new users

Analyze new-user monetization with a time horizon of as much as twelve months into the past

Stickiness: Identify the features that drive users back to your product

Use events and properties to create a Stickiness chart

Interpret your User Sessions chart

Interpret the results of your User Sessions chart

Find your company's inflection metrics with Compass

Use the Compass chart to identify the moments in the user journey that are critical to driving growth

Attribute credit to multiple acquisition touch points

Understand how specific touch points are contributing to your marketing outcomes

Interpret your analysis, part 1

Understand what your Event Segmentation analysis is telling you

Interpret your Retention Analysis chart: Usage interval

Understand the Retention Analysis chart's usage interval view

User Sessions: Track engagement frequency and duration

Build a user sessions analysis

The Compass chart: discover your users' 'a-ha' moments

Build a Compass chart to identify user behaviors that best predict retention

Create a metric

Create a reusable unit of measurement in Amplitude

Interpret your analysis, part 2: Advanced features

Use the features of the Measured As Module to customize your analysis

Interpret your retention analysis

Understand the different ways to measure retention

Multi-dimensional analysis with Data Tables

Build a custom analysis using multiple metrics in several different dimensions

Custom formulas: Syntax and definitions

Understand and use custom formulas in Amplitude to create exactly the analysis you need

How time works in a retention analysis

Understand the different ways time can affect your Retention Analysis chart

Results limits and sorting logic in Data Tables charts

Learn how Amplitude decides what results to display in a Data Table chart

Build an event segmentation analysis

Use events and properties to create an Event Segmentation analysis

Get the most out of Amplitude's Funnel Analysis chart

Plan and design your Funnel Analysis chart

Use session metrics to evaluate content paths

Use legacy metrics to enhance your analyses

How Amplitude computes funnels

Understand how Amplitude computes funnels based on of the order of events, segmentation, and filters

Compass

Find thresholds of user behavior that predict retention and lead to growth for your application

Data Tables

Compare and break down events and metrics in a single view

Identify users with similar behaviors

In Amplitude, a cohort is a group of users who share a trait or set of traits.

Engagement Matrix

Understand the overall engagement of features in your product by breadth and frequency

Event Segmentation

Count and filter events to understand user behavior

Interpret your funnel analysis

Interpret and track your conversions over time

Experiment Results

Find statistically significant outcomes of an A/B test

Charts

Learn about Amplitude's selection of charts

Funnel Analysis

Understand conversion and drop off for key events

Customize the Home page

Admins and managers can customize the Home page for each project.

Impact Analysis

Understand how first-time engagement with one feature affects the rate of another behavior

Journeys

Analyze sequences of steps taken by users

Legacy Charts

Lifecycle

Break down your user base by New, Current, Resurrected, and Dormant Users

Other Charts

Use Amplitude SQL to directly query Snowflake

Personas

Determine clusters of users by grouping those that behave in a similar way

Retention Analysis

Analyze how often users return to your product

Revenue LTV

Learn how well you're monetizing your users

Stickiness

Measure how often a user performs an event in an interval to understand which events drive users

User Sessions

Count and filter sessions to understand user behavior

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April 16th, 2024

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