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Interpret your Compass chart, part 1
Learn how to derive insights from Compass, and track user retention
Engagement Matrix: see how users feel about your product
Assess the overall level of engagement of features in your product
Choose the right measurement
Choose the most appropriate way to measure and display the results of your event segmentation analysis
A/B testing in a Funnel Analysis chart
View your Funnel Analysis charts in terms of either improvement over baseline or statistical significance
Interpret your Impact Analysis chart
Effectively and appropriately use causal inference to interpret your Impact Analysis
Understand the paths users take, and why they convert
Analyze conversions between the key transition points in your product
Interpret your Personas chart
Interpret your cluster cards and identify and name your personas
Build a retention analysis
Understand the purpose of the Retention Analysis chart and familiarize yourself with its interface
Interpret your revenue analysis
Identify the strengths and weaknesses of your approach to new-user monetization
Interpret your stickiness analysis
Draw conclusions about user behavior from your Stickiness chart
Interpret your Compass chart, part 2: Correlation and cohorts
Create a cohort from your Compass chart results
Interpret your Engagement Matrix
Interpret the results of your Engagement Matrix chart
Build a funnel analysis
Build your funnel analysis following Amplitude's best practices
Impact Analysis: How engagement changes user behavior
Understand the benefits of an Impact Analysis chart
Understand and use the Journeys visualizations
Learn the difference between the three different Journey visualizations
The Personas chart: Find your product's user personas
Build a cluster analysis of your product's users
How the Retention Analysis chart calculates retention
Understand how Amplitude calculates retention for different cohorts
The Revenue LTV chart: Track how well you're monetizing new users
Analyze new-user monetization with a time horizon of as much as twelve months into the past
Stickiness: Identify the features that drive users back to your product
Use events and properties to create a Stickiness chart
Interpret your User Sessions chart
Interpret the results of your User Sessions chart
Find your company's inflection metrics with Compass
Use the Compass chart to identify the moments in the user journey that are critical to driving growth
Attribute credit to multiple acquisition touch points
Understand how specific touch points are contributing to your marketing outcomes
Interpret your analysis, part 1
Understand what your Event Segmentation analysis is telling you
Interpret your Retention Analysis chart: Usage interval
Understand the Retention Analysis chart's usage interval view
User Sessions: Track engagement frequency and duration
Build a user sessions analysis
The Compass chart: discover your users' 'a-ha' moments
Build a Compass chart to identify user behaviors that best predict retention
Create a metric
Create a reusable unit of measurement in Amplitude
Interpret your analysis, part 2: Advanced features
Use the features of the Measured As Module to customize your analysis
Interpret your retention analysis
Understand the different ways to measure retention
Multi-dimensional analysis with Data Tables
Build a custom analysis using multiple metrics in several different dimensions
Custom formulas: Syntax and definitions
Understand and use custom formulas in Amplitude to create exactly the analysis you need
How time works in a retention analysis
Understand the different ways time can affect your Retention Analysis chart
Results limits and sorting logic in Data Tables charts
Learn how Amplitude decides what results to display in a Data Table chart
Build an event segmentation analysis
Use events and properties to create an Event Segmentation analysis
Get the most out of Amplitude's Funnel Analysis chart
Plan and design your Funnel Analysis chart
Use session metrics to evaluate content paths
Use legacy metrics to enhance your analyses
How Amplitude computes funnels
Understand how Amplitude computes funnels based on of the order of events, segmentation, and filters
Compass
Find thresholds of user behavior that predict retention and lead to growth for your application
Data Tables
Compare and break down events and metrics in a single view
Identify users with similar behaviors
In Amplitude, a cohort is a group of users who share a trait or set of traits.
Engagement Matrix
Understand the overall engagement of features in your product by breadth and frequency
Event Segmentation
Count and filter events to understand user behavior
Interpret your funnel analysis
Interpret and track your conversions over time
Experiment Results
Find statistically significant outcomes of an A/B test
Charts
Learn about Amplitude's selection of charts
Funnel Analysis
Understand conversion and drop off for key events
Customize the Home page
Admins and managers can customize the Home page for each project.
Impact Analysis
Understand how first-time engagement with one feature affects the rate of another behavior
Journeys
Analyze sequences of steps taken by users
Legacy Charts
Lifecycle
Break down your user base by New, Current, Resurrected, and Dormant Users
Other Charts
Use Amplitude SQL to directly query Snowflake
Personas
Determine clusters of users by grouping those that behave in a similar way
Retention Analysis
Analyze how often users return to your product
Revenue LTV
Learn how well you're monetizing your users
Stickiness
Measure how often a user performs an event in an interval to understand which events drive users
User Sessions
Count and filter sessions to understand user behavior
April 16th, 2024
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