This article helps you:
Add an optional step to your Funnel Analysis charts, and compare conversion rates between the two versions
At times you will need to define a conversion where some of the steps are optional. For example, a funnel has steps A, B, C, and D, where B is optional. If a user performs steps A, C, and D, they would still convert.
Click More Options in the Events side control and select Optional step to make a step optional.
When an event is marked optional, the side control will say *Optional and have a dotted line around it.
The chart will then show two funnels - one with the step and one without the step. The conversion take-aways and breakdown table will also reflect these two scenarios.
There are some limitations to marking a step as optional:
In-line custom events can also be created in Funnel and Event Segmentation charts. Read this article for more information.
May 29th, 2024
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