Computations: Create new user properties on the fly

Like cohorts, computations are a segmentation tool. But where cohorts create lists of users, computations work by:

• Transforming an event or event property into a computed user property.
• Allowing you to segment your users by the computed property as a configurable filter in any Amplitude chart.
• Providing a personalization tool with the option to sync the computed property to an external destination.

Here’s an example. If you want to segment your users by the number of purchases they’ve made, you can use cohorts to do this—however, you’d have to create a different cohort to correspond to each possible number of purchases, an approach that could quickly become cumbersome and time-consuming.

As an alternative, you could create a computed property (number of orders, say), which store the relevant number as a single integer, attached to each individual user. And while either a cohort or a computation would get the job done, in this use case, a computed property would be the more elegant and flexible choice.

Grouping by computations is only available on Event Segmentation, Funnel Analysis, Retention Analysis, and composition charts.

Computed properties are ideal tools for personalization campaigns. There are three types of computed properties:

• Event count: This property type counts the number of times a user has fired an event over a defined period of time.
• Aggregation: This property type aggregates the sum, minimum, maximum, or average of the values of an event property over a defined period of time.
• First/last value: This property type includes only the first or last value of the selected property in charts.

Create a computed property

To create a new computed property, follow these steps:

1. Navigate to Computations → Create Computation.
2. Under Computation Type, select the type of computed property you want to create and click Next >.
3. Under Select an Event, choose the event you’re interested in building your computed property from:

• For event count computed properties, you can filter the event using + where clauses to add any conditions you may wish to include.
• For aggregation computed properties, select an event and the related event property you want to aggregate. Specify if you want to compute an average, minimum, maximum, or sum value.
• For first/last value computed properties, select the aggregation type First Value or Last Value. Specify the appropriate event and property.

4. Set the time range for your computed property. When you’re done, click Next >.
5. Name your computation and, if desired, enter a description. This name appears as a user property on every user. Then click Next >.
6. Finally, take a moment to review your results. The computation takes a few seconds to generate.

Amplitude Cohorts & Audiences applies the computation to all users who were active during your specified date range. In the details view, you can see the configuration details of the computation, as well as a distribution of all users, the number of users who’ve fired the event at different counts (event count only), and a distribution of all users by distinct binned aggregation values (aggregation only).

Delete a computation

You can delete a computation at any time after you've created it. To do so, follow these steps:

1. Click Computations in the left-side rail.
2. Click the name of the computation you wish to delete.
3. From the More drop-down menu, click Delete.
4. Confirm that you want to delete this computation.

When you delete a computation, it no longer shows up as an available user property for your cohorts. You can't to sync it or filter from it within your cohorts. At the same time, deleting unneeded computations frees up space for you to create new, more useful ones.

Use computed properties in campaigns with external destinations

Computed properties are most often used in personalization campaigns. Just sync the computed property as a user property to external destinations, like a database or third-party marketing platform.

For example, you can use a computed property to calculate the total number of orders a user has placed, and then use that information to trigger a different canvas in Braze if that number reaches a certain amount. You could also use computed properties to calculate users’ average order values, sync to the Profile API, and then show users different interstitials in the app, based on their average order values.

To sync your computed property with a personalization tool, follow the instructions in our article on syncing properties, recommendations, and cohorts to third-party destinations.