Feature and Web Experiment Functional Comparison

The following tables describe which Experiment functionality is available for Feature experimentation, Web experimentation, or both. For more information on the differences and use cases between Feature and Web Experiment, go to Feature and Web Experiment Use Cases.

Planning

Functionality Feature Web
Client-side or Server-side implementation ✅ ❌
Local or remote evaluation ✅ ✅
Stats Method
Sequential ✅ ✅
T-test ✅ ✅
Thompson Sampling (MAB) ✅ ✅
Reduce chance of Error
Bonferroni Correction ✅ ✅
Group Experiments
Mutual Exclusion ✅ ❌
Holdouts ✅ ❌
% of audience to rollout ✅ ❌
Exposure Event Type
Exposure Event ✅ ✅
Custom Exposure ✅ ❌
Bucketing Salt
Bucketing salt ✅ ✅

Creating experiments

Functionality Feature Web
Name ✅ ✅
Project ✅ ✅
Template ✅ ❌
Recommended Settings ✅ ✅
Link ✅ ✅
Tag ✅ ✅
Variants ✅ ✅
Payload ✅ ❌
When to Run
When to start ✅ ✅
When to end ✅ ✅
Traffic estimate, Control mean estimator, Power duration estimator for each day ✅ ✅
OOTB web editor widgets ❌ ✅
Project-level user permissions ✅ ✅
Notifications through Slack channel or webhook ✅ ✅

Experiment types

Functionality Feature Web
A/B ✅ ✅
Multi-Armed Bandit ✅ ✅

Metrics

Functionality Feature Web
Primary Metric ✅ ✅
Secondary Metric ✅ ✅
Guardrail vs success ✅ ✅
Direction ✅ ✅
Minimum Detectable Effect ✅ ✅
Winsorization ✅ ✅
CUPED ✅ ✅
Attribution ✅ ✅
Window ✅ ✅

Targets

Functionality Feature Web
User or Behavioral Cohort ✅ ✅
Stratified Sampling ✅ ✅
Rollout ✅ ✅
Sticky Bucketing ✅ ❌

QA

Functionality Feature Web
Deployment ✅ ✅
Dependencies ✅ ❌
Testers ✅ ❌

Analysis

Functionality Feature Web
Assignment and Exposure charts ✅ ❌
Variant Jumping ✅ ✅
Anonymous Exposures ✅ ✅
Exposures without Assignments ✅ ❌
Rollout options ✅ ✅

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August 28th, 2025

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